The e-commerce market is undoubtedly one of the most flourishing markets so far. Every day more and more websites come online. But before starting an e-commerce or online store, it’s very important to choose the right platform to suit your needs and budget. To help with this, we present some of the comparisons between e-commerce solutions and top 3 platforms available on the market.

1) Shopify

shopify

Shopify is an online e-commerce platform where all data is stored on Shopify servers. Shopify is used by over 325,000 companies worldwide. You can say that it’s a kind of “shopping builder” and easy-to-use platform to get your store online in just a few hours.

2) Magento

Magento

Magento is a sophisticated e-commerce and open source platform written in PHP. One can not deny the fact that Magento has the most advanced e-commerce features as its core ability and there are unlimited possibilities for expanding this functionality in Magento. Magento supports multiple modules such as product management, user administration, customer administration, order handling and multiple websites. The biggest strength in Magento is that it is based on open source, so the code is versatile and ready to be expanded.

3) Woocommerce

woocommerce

WoCommerce began to establish itself as a plugin (a kind of library) and originates from being a popular platform to provide an e-commerce module for the WordPress platform. The most valuable thing about WooCommerce is that it comes as a free plugin for the industry’s most dominant publishing tool, WordPress. WooCommerce is an ideal choice for businesses wishing to expand their existing website with e-commerce function. Today, WooCommerce is set up and configured on around 766,000 unique domains. It is also possible to expand WooCommerce since it is also based on open source platform.

We compare these e-commerce platforms based on the following criteria.

Ease

With regard to ease of use, we can say that shopify is super user friendly. Drag-and-drop interface, works without technical knowledge, provides the best and easy user experience even for beginners. Single box process gets more customers to buy through the box, compared to complex boxing processes involved in other platforms.

Magento, unlike Shopify, is not so user friendly. With the release of Magento 2.0, the platform and interface do not look as simple as it sounds from certified professionals. So honestly, Magento is not a 100{2db57f4b84341a4baa948667f48e58856ad0f6de5a9cc574b558eeb40526ee76} good alternative for those who only have basic or limited technical knowledge, but if you choose, be prepared to give you time to learn the basics as well as ways to operate their functions.

WooCommerce can be a balanced solution between Shopify and Magento, since it gives you independence about the hosting environment and keeps simplicity in the dashboard while setting up a store and its alternatives. Therefore, WooCommerce is less complicated and easier to use than Magento. One of the best features of WooCommerce is the intuitive and powerful wizard and goes with questions and configures without any technical knowledge.

SEO

Shopify has built-in search engine optimization. It contains all aspects of SEO features in all its plans. According to research conducted by analysts, SEO score of Shopify is 98 out of 100.

In the case of Magento, there is a separate section where you can enter SEO-related parameters such as title, description and keywords. There is no predefined configuration in relation to Shopify. Many opportunities for setting SEO parameters are available in Magento. Examples are meta tags for products, websites, images, product categories, product labels, etc. According to research done by analysts, SEO score on Magento is 100 out of 100. Incredible. Is not it? As Magento is complicated to use and learn, it can be difficult to take full advantage of the SEO capabilities that lie there.

Since woocommerce is built and intended to integrate with wordpress publishing tools (CMS), it has many advantages of SEO and it has complete versatile and customized module for SEO, and the customer can change settings as needed. According to research conducted by analysts, SEO score for Woocommerce 98 is out of 100.

Layout and design

In the case of Shopify, in order to choose to complete the layout, the user must go through a collection of templates that are available, but since it is a ready-made solution, the number of templates that can be used is limited. Today, Shopify offers 9 free web page templates and paid layout starting from $ 140.

Magento has wide possibilities for templates and designs that can still be customized according to customer choice. Today, there are a total of 121 themes available as free theme on Magento Connect. And pricing for paid theme varies from about 45 USD to 90 USD. Although the customer has the opportunity to have his own layout designed and created a theme out of it as per taste and choice.

To be honest, WooCommerce has a serious advantage over Shopify and Magento in terms of layout and design. You can either choose a finished design template, or an optional layout and integrate with the template and enable and configure woocommerce in it. Therefore, for a website, you can choose any layout according to the customer’s choice and still work with this setup.